Launch template

Product Announcement Video Template

Give customers enough context to understand the change, see it in action, and decide what they should do next.

Landscape video1–3 minYouTubeLinkedIn
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Product announcement video template preview

What this template helps you make

Introduce a product change with the problem it solves, what changed, a concise demonstration, and a direct way to get started.

Best for

  • Product marketing teams
  • Founders and product leaders
  • Customer-success and launch teams

Designed to help you

  • Explain why the change matters
  • Demonstrate the improvement clearly
  • Route viewers to adoption or follow-up

A practical starting structure

Use these beats as a guide, then change the wording, creative direction, visual treatment, and ending for your audience.

  1. Announcement: state what launched
  2. Before: describe the previous friction
  3. What changed: explain the improvement
  4. Demo: show it working
  5. Get started: give the next action

From template to published page

  1. Remix the template and adjust its working title, theme, narration, and creative direction.
  2. Record, upload, or generate the material required by the composition.
  3. Shape the result in Studio with trims, captions, visuals, and supporting context.
  4. Publish a branded viewer page with your copy and call to action.

Frequently asked questions

How long should a product announcement be?

One to three minutes is usually enough to establish the customer problem, show the important change, and direct viewers to act.

Should the video list every change?

No. Focus on the customer outcome and link to complete release notes or documentation for the full record.

Can I include a screen demo?

Yes. Combine presenter context with a focused walkthrough of the changed workflow.

Can the published page include a signup link?

Yes. Add a call to action for signup, upgrade, documentation, booking, or another relevant next step.

Related templates

Screen demoGuide viewers through a product or process with presenter context.Presenter + B-rollLead on camera, then support the story with visual cutaways.Talking-head explainerA clear hook, three teaching beats, and a direct close.

Start with the structure. Make it yours.

Your composition stays editable, and the finished video can be published on its own branded VideoM8 viewer page.